How AI Increases The Value Of Tills Water Features — But Not In The Way You Might Expect

First, we need to define what we mean by value. I’m talking about worth — not just monetary, but emotional. How something makes you feel. How it delights you and brings happiness. What does that? If you’re purchasing a water feature, it’s not a practical decision. It’s an emotional one — or at least, it should be.

Our water features are created by two brothers, Mike and Steve. They’re not mass-produced. They’re born from curiosity, driven by a desire to create something unique — designs that haven’t been seen before. Each piece is crafted using luxurious materials and precision manufacturing. There’s a feeling to them — that they’re made with love, that they have soul.

That feeling is key. It’s what makes a piece of art, or a commissioned piece of furniture, so valuable. It’s that human touch. And yes, they may be relatively more expensive than mass-produced, practical alternatives — but it’s that sense of something special, rather than simply ticking a box to choose a water feature, that creates real value.

So, where does AI come in?

AI has its place. It’s advancing industries, simplifying processes, lowering costs. It can even assist in design. But here’s the thing: as more products and services become automated — made without human hands, without soul — the things that are still made by hand will only become more rare. And with that rarity comes greater value.

As artisans, we believe that AI will actually increase the value of what we do. It will make the pieces we craft — with passion, care, and a human touch — even more treasured, more unique, and more loved.